Mufaddal started as a humble trading house in Cairo. Since then, the company has diversified its operations into the trading of tea, pulses, grains, wheat, sugar, spices, herbs, oil seeds, animal feed and dried fruits.

Mufaddal in Arabic means “the preferred.” With its innate belief on becoming “the preferred,” Mufaddal justified it’s name by becoming the preferred trading house and partner for scores of international suppliers and customers, by gaining their trust and confidence.

This was attained by remaining humble to market volatilities and changing trends, hence ensuring that we remain small enough to be customer oriented, yet are large enough to stay competitive and provide security to our customers, suppliers and employees.

In 2001, Mufaddal sensed the need to elevate its business platform, and commit to quality by developing and integrating it’s supply chain, and therefore Wahba for Food Industries began it’s operations on the outskirts of Cairo, as an in-house processing plant dedicated exclusively for the splitting and grading of pulses, cereals and grains.

The creation of the company’s flagship brand “Habba Habba”

Habba Habba:
grain grain (English)
حبه حبه (Arabic)
tane tane (Turkish)

1. noun. a small hard seed, especially the seed of food plants such as beans, lentils or rice. 2. analogy. the physical composition of something especially with respect to size. 3. philosophy. the philosophy upon which our company conducts it’s business, places it’s values, and delivers it’s commitments.

The group starts one of the very first lentils processing facilities in the world, that processes red split lentils outside the conventional lentil producing countries like Canada, Australia, and Turkey, thus bringing value addition and quality control to Egypt and the region.

The group exports more than 300,000 tons of Egyptian rice to neighboring markets such as Libya, Syria, Turkey, Sudan, Jordan and other GCC countries establishing itself as a leading exporter of rice from Egypt. Furthermore, the group exports more 90,000 tons broken rice to the European Union.

In 2007, Mufaddal for Food Industries was inaugurated over 50,000 square meters of land, 60,000 tons of silo storage, 25,000 square meters of warehousing space and 7 factories dedicated to the sieving, grading, and splitting of beans, lentils, rice, and other local and international produce.

In 2008, we added Hanalico for Food Industries, a modern rice mill equipped with the finest machinery for rice processing. Only the finest paddy sourced from Kafr el Sheikh, Bahaira and Sharqiya, which is then cleaned, milled, colour sorted polished and packed under the supervision of highly skilled technicians and engineers.

Mufaddal believes strongly that through its brand “Habba Habba” it can promote the consumption of pulses and grains in the region – since pulses have a low glycemic index, are affordable, nutritious and healthy, and are flexible enough to be used in appetizers, salads, casseroles, main courses, and even desserts.

“Star” the company’s premium clover seeds brand retains the number one spot for exports of Trifolium alexandrinum seeds from Egypt to India and Pakistan.

Mufaddal becomes the platinum sponsor of the Egyptian Chef’s Association and starts to collaborate to increase awareness of pulse benefits and versatility. Through this channel, Chef Moustafa El Refaey, as our ambassador and representing Egypt, won the Best Falafel award at London Falafel Festival in the UK.

2016 is declared as International Year of Pulses (IYP) by the United Nations. We took this opportunity to promote the benefits of pulses by supporting the different programs, conventions, NGOs and helping the local community.

2017 sees an exponential increase in distribution points for both B2B and B2C products through its warehouses and partnerships all over Egypt.

The beans splitting factory was further expanded having an annual production capacity of 200,000 tons.

The General Authority of Supply Commodities (GASC) awards Mufaddal and Hanalico for Food Industries an award to deliver 170,000MT of rice to the Ministry of Internal Trade.