Rice is central to the life of billions of people worldwide. Rice is the oldest domesticated grain, with genetic evidence showing that it was domesticated 13,500 years ago in the Pearl Valley region of China. Rice has fed more people over a longer period of time than any other crop with world production reaching 783 million tons in 2012.
Egyptian rice is considered a medium grain rice which is a variety that is 5-6 millimeters in length, and is popular in North Africa, Middle East and the Mediterranean region.
Egyptian rice has a characteristic of being high in amylopectin, a starchy substance that gives it a unique texture and flavour. Egyptian rice is a japonica variety, the grains after cooking become softer, moister, stickier and absorbs flavour well. Thus it remains the preferred type of rice for stuffed and oven baked dishes, risottos, puddings and sushi. Arab cuisine usually uses Egyptian rice in many dishes with meat, poultry, fish, soups, stuffed vegetables and stuffed vine leaves. Moreover, it is used with milk and sweeteners to make various types of desserts. In some regions, rice flour is used in baking bread.
We at Habba Habba market our products under the following brands; Habba Habba, Orazya, Ata'am Habba and Gamaheer.
In addition we sell in retail packs under Habba Habba, Tawfeer and Dana Dana. Each brand targets a specific market, depending on the price, quality, distribution channels and end consumer needs.
We have invested in a modern rice mill equipped with the finest machinery for rice processing. Only the finest paddy is sourced from Kafr El Sheikh, Bahaira and Sharqiayh, which is then cleaned, milled, colour sorted, polished and packed under the careful supervision of highly skilled technicians and engineers, both for the export and domestic market with packs varying from 50 kilogram bags to 1 kilogram pillow pouches.
Our ability to execute customised customer requirements in record turn around times, ensures that our customers get a high quality product with minimal market risks, which ensures that we remain the preferred supplier to many of our partners.
Hanalico has continuously exported 30-40% of the total exports of broken rice from Egypt, due to its reliability and professional execution.